Building strong market positions

WELCOME TO ADENTITY – THE BRANDING AGENCY
Adentity is a full service communications and advertising agency based in Malmö, Sweden. We strengthen companies by building consistent value-based communication in line with corporate ambitions.

We develop and implement marketing strategies, concepts and integrated marketing communication throughout the entire value chain. With over 20 years of experience, Adentity contributes to building brands for a number of international companies working in markets across the globe.

How can we help you?

Let's go on a brand journey

Building strong market positions with Adentity

We are celebrating Adentity’s first 20 years! Let’s go on a brand journey together. Here are some highlights and a homage to team spirit, the joy of creative work and passion for building strong brands.

Adentity celebrating 20 years in Paris

Adentity celebrating 20 years in Paris!

Bonjour Paris! We celebrated Adentity’s first 20 years with an inspirational trip to Paris. A homage to team spirit, the joy of creative work and passion for building strong brands. Paris inspired us with its beauty, art, culinary experiences, architecture, and vibrant street life. Come with us to Paris! Read more here

Get inspired

An image made by Adentity for the Bona Traffic GO launch. A new tide for high traffic floors

Envisioning the next generation of lacquer

Adentity had the pleasure to create an international marketing campaign with Bona for their latest product launch – Bona Traffic GO. The process began with conceptualizing the essence of the product and turning it into a cohesive 360° integrated campaign including everything from a sales sheet, a product storybook, informational videos, as well as SoMe content. Read more about the case here!

Marketing material Some posts made by Adentity for Alfa Laval about Case Studies

Captivating stories for great impact

Share customer success! Captivating B2B case studies are powerful marketing tools. Together with Alfa Laval we created several compelling case studies highlighting different sustainability, products, services, industries, and applications.

Read more here

Adentity featured in packaging of the world for swedencare proden plaqueoff

Featured at Packaging of the World

Adentity featured at Packaging of the World! We are happy that Adentity’s new packaging design work for ProDen PlaqueOff®, the flagship product of Swedencare, is featured at Packaging of the World. A fresh new look for ProDen PlaqueOff® packaging range! Read more here

Global campaigns by Adentiy. For Bona, Tetra Pak, brio, Alfa Laval

True craftsmanship behind branding

How to develop a brand & communication platform and make your brand future proof? In this article, Adentity shares some insights where to start, how to build a strong market position and how to keep all important marketing tools in place. Let your brand journey begin!

Swedencare proden plaque off marketing material an elements by Adentity. SoMe, visual identity, website and brochures

Swedencare – Going on a brand journey

Join us on an amazing brand journey together with Swedencare and their hero category product ProDen PlaqueOff®.  From brand strategy and brand concept to execution and roll-out with campaign launch, unique concept photos, and a new visual identity.

The brand journey started off with thorough brand strategy work involving interviews, workshops, and research to pave the way for telling the unique story of Swedencare and ProDen PlaqueOff®. During a couple of beautiful summer days, we created stunning, unique imagery which captured the true essence of Swedencare and ProDen PlaqueOff®. And, with the concept “A loving breath throughout life” the new visual identity of ProDen PlaqueOff® and the Brand platform went live through ads, retail material, animations, and social media.

Come along on an exciting journey together with us and Swedencare as we add new chapters to the story of ProDen PlaqueOff®.

See more and get inspired by our brand work, concept photography and campaign launch here

Header for Adentitys trendwatch about graphic trends about colours and fonts

Graphic trends – expression, colours and fonts

From dopamine colours to artsy fonts! Let us inspire you with dreamy landscapes, popping colours & unique expressions. We’ve looked into some upcoming and popular graphic trends within colour and typography. Get inspired!

Kampi ya moto phyllis memorial calendar made by Adentity

Making a difference from Malmö to Kenya

Celebrating 10 year of supporting Kampi ya Moto’s Barn, the support organisation for Phyllis Memorial Home and Academy in Kenya. The work includes design and print of their annual calendar, sold for the benefit of raising money to the children’s home, as well as all Kampi Ya Moto’s marketing material pro bono, all part of our CSR work. Read more

Sustainable packaging and marketing for Bona and Larsa by Adentity

Award winning clients

What does it take to become “The company of the year” in Malmö? Maybe being a client of ours… For the second time in 3 years one of our clients have received the finest business award at Malmö Business Gala. Read more