Adentity is a full service communications and advertising agency based in Malmö, Sweden. We strengthen companies by building consistent value-based communication in line with corporate ambitions.
We develop and implement marketing strategies, concepts and integrated marketing communication throughout the entire value chain. With over 20 years of experience, Adentity contributes to building brands for a number of international companies working in markets across the globe.
How can we help you?
Exciting opportunity alert! Are you passionate about blending creativity with AI innovation? We’d love to see your bold ideas on how AI can elevate branding and marketing. Show us your talent and seize the chance to earn an internship with us at Adentity this spring.
We are celebrating Adentity’s first 20 years! Let’s go on a brand journey together. Here are some highlights and a homage to team spirit, the joy of creative work and passion for building strong brands.
Bonjour Paris! We celebrated Adentity’s first 20 years with an inspirational trip to Paris. A homage to team spirit, the joy of creative work and passion for building strong brands. Paris inspired us with its beauty, art, culinary experiences, architecture, and vibrant street life. Come with us to Paris! Read more here
Adentity had the pleasure to create an international marketing campaign with Bona for their latest product launch – Bona Traffic GO. The process began with conceptualizing the essence of the product and turning it into a cohesive 360° integrated campaign including everything from a sales sheet, a product storybook, informational videos, as well as SoMe content. Read more about the case here!
Share customer success! Captivating B2B case studies are powerful marketing tools. Together with Alfa Laval we created several compelling case studies highlighting different sustainability, products, services, industries, and applications.
Read more here
Adentity featured at Packaging of the World! We are happy that Adentity’s new packaging design work for ProDen PlaqueOff®, the flagship product of Swedencare, is featured at Packaging of the World. A fresh new look for ProDen PlaqueOff® packaging range! Read more here
How to develop a brand & communication platform and make your brand future proof? In this article, Adentity shares some insights where to start, how to build a strong market position and how to keep all important marketing tools in place. Let your brand journey begin!
Join us on an amazing brand journey together with Swedencare and their hero category product ProDen PlaqueOff®. From brand strategy and brand concept to execution and roll-out with campaign launch, unique concept photos, and a new visual identity.
The brand journey started off with thorough brand strategy work involving interviews, workshops, and research to pave the way for telling the unique story of Swedencare and ProDen PlaqueOff®. During a couple of beautiful summer days, we created stunning, unique imagery which captured the true essence of Swedencare and ProDen PlaqueOff®. And, with the concept “A loving breath throughout life” the new visual identity of ProDen PlaqueOff® and the Brand platform went live through ads, retail material, animations, and social media.
Come along on an exciting journey together with us and Swedencare as we add new chapters to the story of ProDen PlaqueOff®.
See more and get inspired by our brand work, concept photography and campaign launch here
Colours reflect more than aesthetics – they tell a story about how we relate to our world. NCS Color has released its colour trends for 2025+, and it’s clear that contrasts and dynamism are taking centre stage. The four major trends, Gaia, On & Off, Inner, and Ethereal, encapsulate our emotions and cultural shifts. Each palette offers a unique sense of the times, from Gaia’s nature-inspired blue and green tones to Ethereal’s seamless blend of the physical and digital worlds.
In today’s visually saturated world, standing out isn’t just an advantage – it’s essential. This post “Creative Visual Expressions” explores innovative graphic design techniques that captivate, evoke emotions, and leave a lasting impression. Below, we highlight the 2025 key trends shaping creative innovation and differentiation.
We are proud to celebrate 15 years of supporting Kampi ya Moto’s Barn, the organisation that assists the Phyllis Memorial Home and Academy in Kenya. Our work includes designing and printing their annual calendar, which is sold to raise funds for the children’s home. Additionally, we provide all Kampi ya Moto’s marketing materials pro bono as part of our corporate social responsibility (CSR) efforts.
What does it take to become “The company of the year” in Malmö? Maybe being a client of ours… For the second time in 3 years one of our clients have received the finest business award at Malmö Business Gala. Read more
Our client Castellum wins a prestigious design and architecture prize for their project Sjustjärnan, the new head office of E.ON. Read more about the award and our work with the marketing and communication package.
Adentity developed a marketing and communication package in line with the Castellum vision for the building. We did a unique logotype inspired by the outline of the Sjustjärnan building. Together with the Sjustjärnan project team, we created a package that boosted the team spirit, curiosity and spread information about the project to different interest groups.
The Adentity team enjoyed a radiant day in Copenhagen, where summer was in the air and energy flowed. The day began in the picturesque district of Klampenborg, where we enjoyed a fantastic breakfast in one of the village’s green oases
