Building strong market positions

Adentity is a full service communications and advertising agency based in Malmö, Sweden. We strengthen companies by building consistent value-based communication in line with corporate ambitions.

We develop and implement marketing strategies, concepts and integrated marketing communication throughout the entire value chain. With over 20 years of experience, Adentity contributes to building brands for a number of international companies working in markets across the globe.

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Let's go on a brand journey

We are celebrating Adentity’s first 20 years! Let’s go on a brand journey together. Here are some highlights and a homage to team spirit, the joy of creative work and passion for building strong brands.

A day of Danish delights and artistic discoveries

The Adentity team embarked on a kick-off journey to Copenhagen, and we knew we were in for a treat when the beaming sun rose for a late summer visit. The day was filled with culinary delights, artistic inspiration, and the pulse of a vibrant city. Our agenda was simple yet indulgent: savouring the finest Danish cuisine, exploring the captivating world of art at a renowned museum, and keeping a watchful eye on the latest trends that Copenhagen had to offer. Read more here!

Adentity celebrating 20 years in Paris!

Bonjour Paris! We celebrated Adentity’s first 20 years with an inspirational trip to Paris. A homage to team spirit, the joy of creative work and passion for building strong brands. Paris inspired us with its beauty, art, culinary experiences, architecture, and vibrant street life. Come with us to Paris! Read more here

Get inspired

Envisioning the next generation of lacquer

Adentity had the pleasure to create an international marketing campaign with Bona for their latest product launch – Bona Traffic GO. The process began with conceptualizing the essence of the product and turning it into a cohesive 360° integrated campaign including everything from a sales sheet, a product storybook, informational videos, as well as SoMe content. Read more about the case here!

Featured at Packaging of the World

Adentity featured at Packaging of the World! We are happy that Adentity’s new packaging design work for ProDen PlaqueOff®, the flagship product of Swedencare, is featured at Packaging of the World. A fresh new look for ProDen PlaqueOff® packaging range! Read more here

True craftsmanship behind branding

How to develop a brand & communication platform and make your brand future proof? In this article, Adentity shares some insights where to start, how to build a strong market position and how to keep all important marketing tools in place. Let your brand journey begin!

Alfa Laval sparks up Milan

Efficient, smart, and sustainable! Case stories are a great way to market your business. Using factual material to tell success stories about completed projects with existing, satisfied customers.  So, when Alfa Laval asked Adentity to create a case story, case film, and social media campaign about a building project in Milan, we were all in!

The ambition is to strengthen Alfa Laval’s brand in cleantech by exploring the key benefits of energy efficiency.
Read more about the case and the work behind it here!

Time to launch to market with breakthrough innovation!

Our client aXichem is an innovative biotechnology company specialising in the development of natural analogue ingredients. aXichem’s Phenylcapsaicin is a natural analogue substance, which is a synthetically developed and patented chemical compound of the chili pepper extract, capsaicin.

After successful clinical studies, the company is now launching commercially. Adentity is proud to be aXichems’s partner for strategic marketing and sales communication. We support aXichem with both corporate market communication as well as marketing and sales communication for the prioritised market segments aXivite and aXiphen-feed with full-service agency work. View our cases

Swedencare – Going on a brand journey

Join us on an amazing brand journey together with Swedencare and their hero category product ProDen PlaqueOff®.  From brand strategy and brand concept to execution and roll-out with campaign launch, unique concept photos, and a new visual identity.

The brand journey started off with thorough brand strategy work involving interviews, workshops, and research to pave the way for telling the unique story of Swedencare and ProDen PlaqueOff®. During a couple of beautiful summer days, we created stunning, unique imagery which captured the true essence of Swedencare and ProDen PlaqueOff®. And, with the concept “A loving breath throughout life” the new visual identity of ProDen PlaqueOff® and the Brand platform went live through ads, retail material, animations, and social media.

Come along on an exciting journey together with us and Swedencare as we add new chapters to the story of ProDen PlaqueOff®.

See more and get inspired by our brand work, concept photography and campaign launch here

Creating engagement by connecting in-store and Instagram

How do we involve and create attention among our customers? By developing a unique activity that encourage engagement, creates incentives for sharing and spreads across different channels, connecting online and offline activity. With uniquely developed recipes, inspiring cookie names, a playful colour palette and beautiful photography we created a sweet campaign for our customer Storck. Read more here

Los Angeles inspiration

Where do you go to get inspired when it comes to movies and creative productions? Yes, you are right. To LA. Adentity went to LA to get inspired in the City of Angels. In this post, we would like to share some of the LA inspiration. From 3D screens and graphic design to how to connect offline with online media through both layout and the love for QR codes. Get inspired

Brands transforming the image of Sweden

IKEA, Volvo and H&M! What brands are Sweden famous for? We decided to shine a light on Swedish creative brands that might not be among the typical respond. The oat drink Oatly is changing consumption patterns in urban cities, Kånken is growing its position as the urban backpack and Hövding – the first airbag for urban cyclist is a brand on the rise and breaks new ground in cities around the world. Spotify has totally redefined the music industry and is the most popular audio streaming subscription service with 232m users in 79 markets. Get inspired!

Graphic trends – expression, colours and fonts

From dopamine colours to artsy fonts! Let us inspire you with dreamy landscapes, popping colours & unique expressions. We’ve looked into some upcoming and popular graphic trends within colour and typography. Get inspired!

Copenhagen inspires with colours

A visit to Copenhagen, Denmark can surely be an inspiring and eye-opening experience. The city is filled with colourful buildings, a fabulous food scene, culture and laid-back atmosphere. The Adentity team decided to take the 30 min train over to the neighbouring country for an inspiring day to kick-off work after the summer holidays. Ready for a whistle-stop tour of the city’s best bits handpicked by Adentity? Let’s go!

The Evolution of Retail: Enhancing the Customer Journey

The future of retail is bright for forward-thinking brands that are willing to embrace new ways of doing business. The journeys we are building aren’t limited to the online ecosystem. Using innovation to guide customers through physical stores is just as important. Get inspired

Making a difference from Malmö to Kenya

Celebrating 10 year of supporting Kampi ya Moto’s Barn, the support organisation for Phyllis Memorial Home and Academy in Kenya. The work includes design and print of their annual calendar, sold for the benefit of raising money to the children’s home, as well as all Kampi Ya Moto’s marketing material pro bono, all part of our CSR work. Read more

Award winning clients

What does it take to become “The company of the year” in Malmö? Maybe being a client of ours… For the second time in 3 years one of our clients have received the finest business award at Malmö Business Gala. Read more