BRAND & COMMUNICATION PLATFORM

When Bona, a global company producing solutions for the installation, maintenance and renovation of floors, needed to take their brand one step further, Adentity was asked to steer the process and creatively develop a new platform. Working together with Bona Sweden and Bona US, after a thorough analysis of the brand, which included target groups, conceptual expressions, colour analysis, and visual language discussions, we held workshops with the international Bona workgroup to establish which conceptual route was the way forward.

International marketing in practice

To strengthen a clear brand position internationally, Adentity developed an international platform guiding product launches and subsidiary marketing communication.

The strategy and concept phase included in-depth interviews with consumers and trade partners across three continents. With one global brand concept, central campaigns were carried out in 12 markets across various media channels.

OPEN UP TO TETRA RECART

Tetra Pak’s has introduced an innovative packaging and processing system for food: Tetra Recart. Adentity developed an international marketing concept and campaign to communicate this revolutionary product.

A clear, positioning conceptual platform was executed through various integrated channels like videos, print advertisements, web and food fairs.