DIGITAL, FILM & SOCIAL MEDIA

FROM THE CONSTRUCTION WORK TO THE VISION

Cruising through the sky, the film encapsulates everything that Castellum’s projects in Nyhamnen represent: innovation, modernism and the future highlighting Sjustjärnan, the new Nordic head office for E.ON.

With sustainability, diversity and inclusion at the core of the project, Castellum tasked Adentity with the production of a drone film of their building projects in Nyhamnen, Malmö. To be used as part of their internal and external marketing communication, Castellum wanted to offer an opportunity for viewers to see both individual building projects and how they fit into the area at large.

The first stop in Adentity’s process was scoping out the area, checking where the best views could be shot from and investigating different visual effects. Using own photography, we created the storyboard for the film. With the team briefed, filming was carried out on a beautiful, sunny, Skåne day. The perfect combination of natural lighting, blue skies and eminent architecture resulted in exquisite imagery.

Editing, music and specifically designed graphical elements culminated in a final cut that exemplified Castellum’s character and style. The bird’s-eye view from the drone successfully gave potential customers an opportunity to visualize not only Castellum’s building projects, but also how Nyhamnen is developing and how Malmö will look in the future.

Take a look!

BAKING WITH TOFFIFEE

To create attention for Storck’s product Toffifee, we explored new areas of use by going into baking. For an Easter campaign, we set up a strategy combining digital and in-store marketing with mechanics, design, messaging, uniquely made recipes and concept images. The campaign was built upon the idea of baking with Toffifee together with the family. It went live simultaneously across platforms on different channels both, digitally and in-store.

Clever, simple, effective – TV commercials for Midsona on air

The winter season can also be a flu season for many Swedes. To promote Midsona’s best-selling reliefs for colds and coughs, Esberitox and Renässans, Adentity developed two short TV commercials communicating their effectiveness.

Combining smart typography, eye-catching colours and simple animations, the 10-second spots showed how Renässans and Esberitox can instantly alleviate “Achoos” and “Cough cough”. The commercials were aired on TV, and their impact was increased with a web campaign. Their clever simplicity was met with a warm welcome among the audience.