GLOBAL LAUNCH CAMPAIGNS

A NEW TIDE

With eagerness, Adentity took on the challenge of creating an international marketing campaign for Bona’s revolutionizing new floor lacquer – Bona Traffic GO. With its new 2K technology, Bona Traffic GO is the next generation of lacquer for high trafficked premium floors. From concept development to final result, the goal was always the same: to conceptually encapsulate Bona’s groundbreaking technology into a cohesive 360° integrated campaign.

TASTY SOFT CHEWS TO SUPPORT HEALTHY TEETH

Tasty and Soft! A new edition to the ProDen PlaqueOff^® family was launched with “furry letters”, a Soft Chew rain and sweet dog and cat photography. All uniquely created to balance the brand and packaging design. Together with Swedencare, we developed a B2C brand campaign for the product launch of the new ProDen PlaqueOff^® Soft Chew range in the US market.

The campaign concept expresses soft, tasty, and cosy – in connection to pets and oral health.  We created a campaign concept, messaging, key visuals, illustrations, and animations for different channels. Targeting aware and caring pet parents in the American market. The campaign was launched 360 degrees including print, digital content for SoME, programmatic advertising, and POS-material.

ADVERTISING IN CAT AND DOG MAGAZINES

To reach the aware and caring pet parents we developed print ads. With the campaign message, an interesting storyline, concept photos and key illustrations we communicated the new products to the target group.

Following the success of our design for the combined packaging and POS displays for the Sony Xperia range of smartphones worldwide, Adentity supported the integrated campaign for the global launch of the Sony Xperia XZ3 with a number of elements, including POS displays and retail material for in-store promotion.

To communicate the cutting-edge qualities of the Xperia XZ3 and as part of a drive to create recognition and consistent marketing throughout stores worldwide, we created leaflets, display artwork, product visuals and icon development promoting the new model.