INTERNATIONAL FAIRS

ENTERING THE E-MOBILITY INDUSTRY

How do you drive an innovation process and use the global mega trends to your advantage? Our client Rosti, a plastic injection moulding company, broke new grounds when entering the e-mobility business with their lightweight and easy produced electrical carriers and components. Launched at the leading e-mobility expo in Stuttgart, in the heart of the automotive industry area, with flagships such as Mercedes, Porsche, BMW, Adentity developed a concept for Rosti to step into the future with.

With the conceptual theme “We carry the future of electric power” we developed a concept driven integrated campaign consisting of a complete fair set up and production. With an open and visually welcoming fair layout and key elements such as a corporate video, infographics, digital promotions and brochures we created buzz in a new arena for our client.

A BRIGHTER FUTURE WITH ALFA LAVAL

Alfa Laval is a leading innovator when it comes to heat transfer technologies. To clearly communicate this position, Adentity created the overall conceptual framework “Driving the Future in Heat Transfer Technologies” for Alfa Laval at Europe’s largest international industry fair – Chillventa in Nuremberg, Germany.

Our assignment includes developing artwork, films, interactive presentations, product displays, PR material and more. The event is greatly received and garners remarkably positive feedback – a clear confirmation of the industry’s acknowledgement of Alfa Laval’s natural leadership.

A FRESH FAIR CONCEPT EVERY YEAR

Together with Adentity, Tetra Recart has been creating attention amongst major European retailers at PLMA “World of Private Label”, one of the world’s biggest annual trade show for private label held in Amsterdam.

With a novel theme every year, the Tetra Recart showcase clearly communicates the key benefits of the innovative packaging. Attendees are also invited to taste the culinary possibilities with food packed with Tetra Recart.

The fair concept is accompanied by an integrated campaign that includes invitations, booth panels, retail shelf labels, wobblers, pavement signs, giveaways and web banners.