Viking invasion in stores!
The full-scale campaign developed by Adentity included a collaboration with famous comic icon “Asterix” for
the launch of the movie “Asterix and the Vikings”. It was rolled out in Sweden, Norway, Finland and Denmark through channels such as ads, TV commercials, web, in-store material, events and POS material with a competition to win a weekend at a Viking village.
The response to the event was fantastic, with crowds of children dressed up in Viking-themed hats for the in-store treasure hunts. Those that took part in the exciting activity hunted for Asterix figurines to win a surprise gift. The event proved to be a huge success in promoting Kinder.