aXivite – communicating science

When aXivite published their fantastic scientific results regarding gut health and weight loss, they needed to reach out wide. With a published white paper at hand and the world’s largest health and nutrition fair, SupplySide West, coming up, aXivite needed a campaign to attract attention and sales leads.

We supported participation at the fair with artwork for the fair wall and a digital campaign involving web banners, social media posts, white paper sign-ups, and an updated website.

CREATING SALES LEADS WITH A WHITE PAPER
To reach out with the scientific results and create credibility, a white paper was developed and published on nutraingredient.com. It was downloadable to create sales leads for the product and attention for aXivite as a brand.

PROMOTIONAL WEB BANNERS
To promote the white paper, we developed web banners on nutraingredient.com that were up at the same time as the fair was running to capitalize on the buzz.

ATTENTION GRABBING POSTS
The campaign was featured on LinkedIn, with different posts communicating the great results from the clinical studies. We developed both animated and static posts to create a dynamic flow and to stand out.

FAIR COMMUNICATION
SupplySide West is the leading international trade show for health and nutrition. aXivite participated in a stand together with their largest distributor in the US. We developed an on-brand and benefit-oriented fair wall to stand out and create attention.