aXivite – communicating science
When aXivite published their fantastic scientific results regarding gut health and weight loss, they needed to reach out wide. With a published white paper at hand and the world’s largest health and nutrition fair, SupplySide West, coming up, aXivite needed a campaign to attract attention and sales leads.
We supported participation at the fair with artwork for the fair wall and a digital campaign involving web banners, social media posts, white paper sign-ups, and an updated website.
CREATING SALES LEADS WITH A WHITE PAPER
To reach out with the scientific results and create credibility, a white paper was developed and published on nutraingredient.com. It was downloadable to create sales leads for the product and attention for aXivite as a brand.