Bona communication platform

Lifetime commitment

“At Bona we are committed to the whole lifetime of wooden floors.” Together with the world leading floor treatment company Bona, Adentity developed a marketing strategy and communication platform.

During summer 2008, the company name was changed from Bona Kemi to Bona. With this, we launched the new concept “Lifetime Commitment” and a fresh new logotype. The brand platform was communicated 360° across 50 markets spanning the Americas, Asia and Europe through various media and channels; company and product brochures, advertising and web.