Mother and a child midsona campaign image

Midsona communication platform concept image by adentity, mother and a baby

Communication platform

Miwana Renässans

Together with Midsona, Adentity developed a new communication platform and relaunch of the Renässans product range, with the new brand Miwana Renässans.

The new communication platform brings out the advantages of soothing nasal congestion naturally. The baby and the mother, nose to nose, together symbolise the key message of Miwana Renässans: the natural choice for the whole family. The campaign was launched across Sweden in health care centres, child welfare centres and in ads.

Midsona campaign renässans plus+ by adentity with packaging

Packaging design

The simple and clear packaging design for the entire range clearly presented the product benefits to customers – Caring, Soothing and Moisturising.

Midsona campaign renässans plus+ by adentity posters on door

Health care

A communication package with posters and leaflets was distributed to healthcare and child welfare centres.

Midsona campaign renässans plus+ by adentity in magazines

Consumers

Informational ads were run in different magazines to communicate that Renässans was the natural choice for soothing nasal congestion.

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