Adentity - Reklambyrå och kommunikationsbyrå i Malmö
Tetra pak Tetra Recart by Adentity
Tetra Pak tetra recart by Adentity

Tetra Recart Brand Platform

THE 21st CENTURY ALTERNATIVE FOR CANNED FOOD

The innovative Tetra Recart is becoming an established packaging alternative in the canned food industry. Today, the package is visible on practically every food shelf.

To drive the communication platform further and express the new market position, Adentity extended the concept. With fresh photography, a new concept brochure was created to communicate the package’s many key benefits.

Tetra recart Tetra Pak packaging design by Adentity

PHOTOGRAPHY

We created images that clearly express the wholesome freshness of the Tetra Recart packaged food, enjoyment, and the consumer benefits.

Tetra recart Tetra Pak innovation efficiency recycle by Adentity

KEY BENEFITS

Key benefits were illustrated with visuals, accompanied by copy – following the packaging along its value chain.

Tetra Pak tetra Recart brochure about packaging design by Adentity

CONCEPT BROCHURE

The brochure presents a clear benefit-oriented messaging, along with attractive conceptual visuals.

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