Kung Fu Panda

Co-branding impact in the Nordics

When DreamWorks launched their animated film Kung Fu Panda, the joint possibilities with Kinder in Scandinavia were fully acknowledged. Adentity developed campaigns for Sweden, Norway, Denmark and Finland, implemented in POS, web and in-store events.

On the web, an exciting interactive game called “Master the Kitchen Panic” was launched, where consumers could win a Kung Fu outfit. In store, children eagerly participated in the activities with the chance of winning a fabulous prize.