MagicSport 2

Celebrating Team Spirit with a 360° campaign
Simultaneous to the UEFA Cup, Kinder and Adentity ran MagicSport 2. Celebrating the magic of sports and team spirit, junior players in all Nordic countries could win sports equipment for their entire football team on the interactive website.

The fully integrated campaign across the Nordics consisted of top signs, adverts, flyers, posters and TV commercials, along with in-store events featuring inflatable football pitches, and a campaign site promoting the Team Spirit Challenge.

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