Passion for floor action
BONA – A PROUD SPONSOR OF THE SWEDISH NATIONAL HANDBALL TEAM
With passion for floor action! Together with Bona, we developed an integrated campaign for promoting Bona’s proud sponsorship of the Swedish National Handball teams. Swedish handball is characterized by the desire to perform, sportsmanship and excitement. Values that fit well with Bona’s vision of passion, performance, and creativity.
With the concept “Passion for floor action” we wanted to express the passion for the sport as well as for the floors. With the supporting message of “Taking care of floor surfaces”, we highlighted the sponsorship and the fact that Bona creates safe and secure floors for the national team’s players during games.