Adentity - Reklambyrå och kommunikationsbyrå i Malmö
Passion for floor action - marketing campaign ad for Bona made by Adentity
Passion for floor action - marketing campaign ad GIF for Bona X svenska handbollsförbundet made by Adentity

Passion for floor action

BONA – A PROUD SPONSOR OF THE SWEDISH NATIONAL HANDBALL TEAM
With passion for floor action! Together with Bona, we developed an integrated campaign for promoting Bona’s proud sponsorship of the Swedish National Handball teams. Swedish handball is characterized by the desire to perform, sportsmanship and excitement. Values that fit well with Bona’s vision of passion, performance, and creativity.

With the concept “Passion for floor action” we wanted to express the passion for the sport as well as for the floors. With the supporting message of “Taking care of floor surfaces”, we highlighted the sponsorship and the fact that Bona creates safe and secure floors for the national team’s players during games.

Bona passion for floor campaign where Adentity made marketing material in the form of posters, fliers, leaflets, and roll up

VISUAL ELEMENTS
To support the activities that Bona hosted and to promote the sponsorship, we developed different visual elements. This included invitations to network events, presentations and display material to highlight the sponsorship.

Arena banner for Bona - passion for wood floors made by Adentity

BRANDING INSIDE THE ARENA
We also got the opportunity to develop digital arena signs for all the games. These moving LED screens position Bona as the floor caretaker to rely on for all kinds of floors and was a great branding opportunity inside the arena reaching out to the many people watching on TV.

Bona passion for floor campaign. Adentity created a social media post featuring svenska handbolls laget

SOCIAL MEDIA COVERAGE
With several social media posts published before and after the game, we put the spotlight on the handball teams and their efforts on the floor. We also highlighted that Bona’s knowledge and products together with the national handball team, develop optimal floor conditions and create the best conditions for the players on the court.

Bona passion for floor campaign. Adentity designed a shirt design

BRANDED CLOTHES
Finally, we also equipped the mop crew with branded clothes. Branded with the campaign message “Taking care of floor surfaces” they were really on target showing what the sponsorship and the campaign were all about.

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