Passion for floor action

BONA – A PROUD SPONSOR OF THE SWEDISH NATIONAL HANDBALL TEAM
With passion for floor action! Together with Bona, we developed an integrated campaign for promoting Bona’s proud sponsorship of the Swedish National Handball teams. Swedish handball is characterized by the desire to perform, sportsmanship and excitement. Values that fit well with Bona’s vision of passion, performance, and creativity.

With the concept “Passion for floor action” we wanted to express the passion for the sport as well as for the floors. With the supporting message of “Taking care of floor surfaces”, we highlighted the sponsorship and the fact that Bona creates safe and secure floors for the national team’s players during games.

VISUAL ELEMENTS
To support the activities that Bona hosted and to promote the sponsorship, we developed different visual elements. This included invitations to network events, presentations and display material to highlight the sponsorship.

BRANDING INSIDE THE ARENA
We also got the opportunity to develop digital arena signs for all the games. These moving LED screens position Bona as the floor caretaker to rely on for all kinds of floors and was a great branding opportunity inside the arena reaching out to the many people watching on TV.

SOCIAL MEDIA COVERAGE
With several social media posts published before and after the game, we put the spotlight on the handball teams and their efforts on the floor. We also highlighted that Bona’s knowledge and products together with the national handball team, develop optimal floor conditions and create the best conditions for the players on the court.

BRANDED CLOTHES
Finally, we also equipped the mop crew with branded clothes. Branded with the campaign message “Taking care of floor surfaces” they were really on target showing what the sponsorship and the campaign were all about.