Adentity - Reklambyrå och kommunikationsbyrå i Malmö
Marketing material made by Adentity for Swedencare and their global marketing campaign launch for ProDen Plaqueoff - Soft chews. Man playing with a dog
Marketing material made by Adentity for Swedencare and their global marketing campaign launch for ProDen Plaqueoff - Soft chews. Woman and a cat cuddling

ProDen PlaqueOff® – Holistic Soft Bites campaign

SECURE ORAL CARE WITH AN EXTRA BOOST
Secure oral care with an extra boost! Highlighting holistic dental pet health. Together with Swedencare, we developed a brand B2C campaign for the product launch of the new ProDen PlaqueOff® Holistic Soft bites range in the US market. We created a campaign concept, messaging, key visuals, illustrations, and animations for different channels. Targeting aware and caring pet parents in the American market. The campaign was launched 360 degrees including print, digital content for SoMe and programmatic advertising, POS-material. This created an extra boost for both the new product range and the PlaqueOff® brand.

Marketing material sales sheet made by Adentity for Swedencare and their global marketing campaign launch for ProDen Plaqueoff - Soft chews

IDEA AND CONCEPT DEVELOPMENT – WITH DIFFERENT ROUTES
The product launch campaign for the US market began with a concept and idea phase, to explore different routes of communication. Our focus was to communicate how the ProDen PlaqueOff® Holistic Soft Bites can secure oral health with added health benefits for cats, kittens, dogs, and puppies.

ADVERTISING IN CAT AND DOG MAGAZINES
Print ads were developed to reach out to aware and caring pet parents – communicating the campaign message, story, concept photos, and key illustrations

Marketing material made by Adentity for Swedencare and their global marketing campaign launch for ProDen Plaqueoff - Soft chews - holistic soft bite campaign

THE DENTAL MANDALA FLOWER – A KEY ILLUSTRATION
A holistic view on health! We developed a Dental Mandala Flower graphic to highlight the different therapy areas, as well as different pet ages – from puppy to adult dog, or kitten to adult cat. This was a way to express the holistic health benefit and to highlight oral health at the core as the main benefit. Different shades of colour were used to differentiate different areas of benefits.

BRAND CONCEPT PHOTOS – A LOVING BREATH THROUGHOUT LIFE
Original concept photos that were taken for the brand concept “A loving breath throughout life” were used in the campaign. The purpose was to create recognition and consistency with the overall branding and marketing.

THE ANIMATED CAMPAIGN STORY IN 30-SEC
For the campaign, the Dental Mandala Flower was brought to life in a 30-sec animation, formatted for a variety of digital channels. Our creative process included the idea generation stage, the development of a storyboard, the animation work and music editing.

Marketing material Some post made by Adentity for Swedencare and their global marketing campaign launch for ProDen Plaqueoff - Soft chews

DIGITAL CONTENT – BANNERS, SOCIAL MEDIA, AND ADS
A digital advertising and social media package was produced with different ideas for creating a call to action and a trial of the new product. Digital content was also produced for different websites and online selling purposes.

CREATING IN-STORE ATTENTION WITH RETAIL AND POS-MATERIAL
We created an exciting retail package including wings, shelf talkers, shelf wobblers, and aisle violators in order to create shelf impact and attention in pet and vet shops throughout the US.

Marketing material Some posts made by Adentity for Swedencare and their global marketing campaign launch for ProDen Plaqueoff - Soft chews
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