ProDen PlaqueOff® – Soft chews product launch campaign
TASTY SOFT CHEWS TO SUPPORT HEALTHY TEETH
Tasty and Soft! A new edition to the ProDen PlaqueOff® family was launched with “furry letters”, a Soft Chew rain and sweet dog and cat photography. All uniquely created to balance the brand and packaging design. Together with Swedencare, we developed a B2C brand campaign for the product launch of the new ProDen PlaqueOff® Soft Chew range in the US market.
The campaign concept expresses soft, tasty, and cosy – in connection to pets and oral health. We created a campaign concept, messaging, key visuals, illustrations, and animations for different channels. Targeting aware and caring pet parents in the American market. The campaign was launched 360 degrees including print, digital content for SoME, programmatic advertising, and POS-material.🐶🦷🐱
ADVERTISING IN CAT AND DOG MAGAZINES
To reach the aware and caring pet parents we developed print ads. With the campaign message, an interesting storyline, concept photos and key illustrations we communicated the new products to the target group.