ProDen PlaqueOff^® – Soft chews product launch campaign

TASTY SOFT CHEWS TO SUPPORT HEALTHY TEETH
Tasty and Soft! A new edition to the ProDen PlaqueOff^® family was launched with “furry letters”, a Soft Chew rain and sweet dog and cat photography. All uniquely created to balance the brand and packaging design. Together with Swedencare, we developed a B2C brand campaign for the product launch of the new ProDen PlaqueOff^® Soft Chew range in the US market.

The campaign concept expresses soft, tasty, and cosy – in connection to pets and oral health. We created a campaign concept, messaging, key visuals, illustrations, and animations for different channels. Targeting aware and caring pet parents in the American market. The campaign was launched 360 degrees including print, digital content for SoME, programmatic advertising, and POS-material.🐶🦷🐱

ADVERTISING IN CAT AND DOG MAGAZINES
To reach the aware and caring pet parents we developed print ads. With the campaign message, an interesting storyline, concept photos and key illustrations we communicated the new products to the target group.

PROMO RANGE – FOR PROMOTING THR NEW PRODUCT
A promo range with the new packaging was developed as a key element to be used for marketing purposes and in all the campaign elements.

FURRY LETTERS – A KEY ELEMENT FOR THE CAMPAIGN
Soft Chews were written with furry letters that were colour-coordinated with the packaging. A fun way to express softness and connect to the furry universe of dogs and cats.

BRAND CONCEPT PHOTOS – SCANDINAVIAN OUTDOOR AND COSY INDOOR
We used the unique photos that were produced for the new design of the ProDen PlaqueOff^® packaging. The photos were shot with dogs outdoors in the Scandinavian nature by the sea with natural Nordic light. The cat was photographed indoors in a cosy setting.

THE ANIMATED SOFT CHEW CAMPAIGN STORY
A 30-sec animation for the campaign to be used in different channels was produced. The mood in the video is soft and smooth, with the furry letters and a Soft Chew “rain” as key elements. Our creative process included the idea generation stage, the development of a storyboard, the animation work and music editing.

DIGITAL CAMPAIGN PACKAGE – BANNERS, SOCIAL MEDIA, AND ADS
To create a call-to-action and entice to try the new product we produced a digital advertising and social media package. The digital content was created for different websites and online selling channels. To capture the attention on Instagram, special social media videos were produced to generate awareness and visibility.

PROMOTING THE NEW PRODUCT IN-STORE
An attractive and attention-grabbing retail package was created with wings, shelf talkers, shelf wobblers, and aisle violators creating great shelf impact in pet and vet shops throughout the US.