Adentity - Reklambyrå och kommunikationsbyrå i Malmö
Use soy in packaging

Soy around the clock

INTEGRATED PACKAGING PROMOTIONAL CAMPAIGN

To promote the packaging alternatives Tetra Classic Aseptic, Tetra Fino Aseptic and Tetra Wedge Aseptic for nutritious soy drinks around the world, Adentity developed the campaign “Soy around the clock”.

The conceptual idea was to create an inspiring consumer story around the different soy drinking occasions around the clock and around the world. Both inspiring and educational, the campaign was built on Tetra Pak’s exclusive international market knowledge.

Soy in produce

MOCK-UP DESIGNS TO PROMOTE SOY

Packaging designs that depict the different times during the day for drinking soy products. “Rise and Shine” in the morning, and take a “Green Break” in the afternoon!

Soy in packaging, Soy around the clock

MATERIALS

Using storytelling, the materials bring out the benefits of the different soy products and the convenient packaging.

soy adentity

INTERACTIVE: E-LEARNING FOR EMPLOYEES

An online course that explained the benefits of drinking soy products in a fun and appetising way.

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