In aXichem’s time-to-go-to market strategy for aXivite, Vitafoods – the largest nutraceuticals fair in Europe – was an obvious choice to be a part of. Adentity got the task to conceptualize their presence as well as design and execute the fair layout, fair interior, and develop the media campaign to attract attention.
Following the graphical style of aXivite the booth was designed to create an airy, light, and inviting, yet professional, feeling visualizing all the unique benefits with aXivite. The integrated media campaign with ads and social media coverage followed the concept and was launched successive during the months before. We also produced some of the interiors and video content as well as project managed the ordering, production, and built-up of the complete booth.
With attractive invitations in different formats and for various media channels aXivite’s customers were invited to visit Vitafoods and learn more about this exciting product. The booth was well attended and gained a lot of attention and business.
