Adentity Wellichews packaging image with a woman giving treats to a dog in a park. Made by Adentity

WelliChews™ – New packaging design

WelliChews™ is the new playful “little brother” in the animal supplement range NutriScience. We wanted to create an attractive and fresh packaging concept for these soft chews in line with the previous NutriScience packaging design but with a unique expression that communicates that it is a new and unique product.

The packaging concept was created to appeal to the younger pet parents based on the feelings of do good, taste good, and motion. It features cute, popular pets as well as attractive colours for easy recognition and to stand out on the shelf. The main ingredients and the target areas are highlighted on the front for quick identification of health benefits.

The result is a playful and streamlined packaging design with clear messaging that will make every pet parent fall head-over-paws for the new product WelliChews™!

Swedencare wellichews soft chews packaging design made by Adentity for packaging of the world

A CHEWY NEW PACKAGING CONCEPT FOR PET LOVERS

The design process started with analysing the products to develop a range and product messaging structure. This formed the basis for creative planning and development of the packaging concept routes, resulting in different design proposals.

Finalising the chosen proposals involved fine-tuning the concept. A new frisky typography playing with colours for the product name and colour ribbons for therapy areas created an inviting and joyful feeling. Defining the right pet image to capture the essence of the product and its benefits gave the packaging unique targeted features.

WELLICHEWS™ LOGOTYPE DESIGN

For the logo, the typeface Peachy Keen is used. The playful sans-serif letterforms give a lighthearted and fun touch, and the colours create a link to the therapy area. It is as joyful as a soft chew!

COLOUR, ICONS AND IMAGES – RIGHT ON TARGET

The packaging includes different elements that highlight the target areas. We designed a swirl to indicate the health area covered; ingredients are clearly visible on the font pack, marked with coherent icons, and the colour ribbons emphasise the therapy area.

The pet images reflect the health benefits with a charming expression. These breeds are popular among younger pet parents, and the images connect with the target group and express healthy pets and overall wellbeing.

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