Xperia™ go

A watertight solution
For Sony Mobile’s global launch of the water-resistant smartphone Xperia™ go, Adentity designed a new mini POS display concept for product marketing in retail stores around the world. The compact box easily unfolds into an eye-catching in-store display that elevates the phone to eye-level, at the same time encouraging interaction with its easy-to-pick-up slot concept.

Combining images depicting a vibrant lifestyle, refreshing water design elements and a youthful colour scheme, we created a display that appeals to the target customers of Xperia™ go, and is an elegant interpretation of the phone’s properties – durability, water resistance and style.

Our packaging for Xperia™ go is in the spotlight of Packaging of the World. Check it out here.

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