Bringing out the advantages for soothing nasal congestion – naturally. Together with Midsona, Adentity developed an all-new communication platform to successfully relaunch Renässans products.

The concept of “Nose-to-Nose” has been campaigned through different channels promoting the key message as the natural choice for the whole family.

We’ve also refreshed the packaging design for DROP-IT and promoted it with an interactive online quiz and an Instagram competition, which received great response. Our creative TVC for Esberitox, Midsona’s natural cold relief tablets, has been aired across Sweden, reaching out to its target audience.