Cats and dogs have become a natural part of the family. We are not just pet owners – we are loving pet parents. Caring for our furry friends is an important part of daily life. Swedencare is an animal health company with global presence in a fast-growing market sector. Their unique patented oral care product – ProDen PlaqueOff® – is world-leading with a global distribution in over 50 countries. The portfolio is complemented with a wide range of premium products in the nutraceuticals segment.

Adentity is the lead agency for Swedencare for branding and marketing communication. We are responsible for developing a new brand and marketing platform, the new corporate website and numerous concepts and campaigns for online as well as offline channels.