Adentity’s 10 tips for copywriting

Everyone can write copy. Getting it right though, is kind of like rocket science. But fret not, Adentity’s here with some tips that can help you get better at it.

1. Believe in what you write
If you’re not convinced by the product, you can’t convince anyone else.

2. Never assume readers don’t read
You just need to write something that they will.

3. Talk to your readers, not your clients
Don’t use jargon. Don’t use marketing buzzwords. Write the way you talk.

4. Engage. Not indoctrinate.
Talk with your audience. Not at them.

5. Refrain from utilising superfluous diction

Exclamation marks rarely add excitement! They just make your readers anxious.

7. Talk benefits, not features
“Work faster” is easier to relate to than “More powerful machine”.

8. Don’t use useless trash adjectives
New innovation. Round circle. Completely full. Cold ice cream. No.

9. Never write copy just to fill space
Stop when the message is delivered. Inserting sentences just to fill up that ‘blank space’ makes the message less powerful and you’ll often end up with meaningless information that really doesn’t help the reader. It doesn’t even look pretty.

10. End with a call to action
Let’s start writing better.

3D printing – the next step of human evolution?

In the past century, humanity saw the industrial evolution, which changed the face of the planet forever. In recent years, we’re seeing another breakthrough that could possibly accelerate human evolution, construction, and creativity.

Yes, welcome to the world of 3D printing. The development of this technology has brought about 3D printed shoes, clothes, food, prosthetic limbs, and even houses. Would this revolutionalise the housing market? Would this finally improve the lives of millions? What’s next? Should we be expecting 3D printed internal organs that will finally beat cancer and viruses? 3D printed food that would eradicate global hunger?

Take a look at these breathtaking examples and let us know what you think.

Glowforge is the crowdfunded 3D printer that lets you print just about anything at home.

Now, anyone can draw castles in the air with 3Doodler 2.0.

Sustainable 3D printed food might already be here.