{"id":11169,"date":"2021-07-09T13:42:34","date_gmt":"2021-07-09T13:42:34","guid":{"rendered":"https:\/\/adentity.se\/barilla-refreshes-the-blue-brand-colour-and-packaging-design\/"},"modified":"2021-07-12T09:01:15","modified_gmt":"2021-07-12T09:01:15","slug":"barilla-refreshes-the-blue-brand-colour-and-packaging-design","status":"publish","type":"post","link":"https:\/\/adentity.se\/de\/barilla-refreshes-the-blue-brand-colour-and-packaging-design\/","title":{"rendered":"Barilla refreshes the blue brand colour and packaging design"},"content":{"rendered":"\n

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Inspired by the Italian sky on a summer’s day
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Adentity recently visited Milan and spotted the new, lighter blue Barilla packaging design that is launched in Italy. The new Barilla blue is inspired by the Italian sky on a summer’s day. FutureBrand that is the agency behind the rebranding work explains the new blue like this:<\/p>\n
”That special hue of blue of the Italian sky on a summer’s day has been transferred to the Barilla pasta packaging. The packaging says farewell to Barilla’s traditional blue for a lighter shade full of emotion and generosity. Today, that light blue characterises Barilla packaging all over the world, celebrating the Italianness of the most loved pasta brand.” <\/em><\/p>\n

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Barilla brand colours – red, white, and blue
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Barilla’s traditional three brand colours are red, white and dark blue. The red, white and blue colour palette of the Barilla visual identity is a representation of the passion, love, and professionalism of the Italian company and its values of the customers‘ happiness and well-being. We think a fresh, new packaging design is a great move for Barilla to make, since it is a refreshment to the brand in line with the heritage, focusing on emotions and highlighting the Barilla story and its love for pasta.<\/p>\n
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A new fresher pasta packaging range<\/h4>\n
Apart from the colour being replaced with a lighter shade of blue, there are some other exciting changes to the Barilla packaging. The new pasta box is made of virgin cardboard fiber which is a sustainable and recyclable material, and the plastic window has been removed in some markets like UK, which shows a sustainable mindset at Barilla. Also, the pasta will now be produced with 100% Italian wheat, and a new icon has been introduced to highlight this.<\/p>\n
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Before the redesign of the Blue packaging colour<\/h4>\n
You probably recognize the old Barilla packaging, since it is a product and design that lasted virtually 30 years. We look forward to seeing the new packaging in shelves all around the world!<\/p>\n
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Read more at FutureBrand<\/a>, Barilla<\/a>, Behance<\/a> and Packly blog<\/a><\/p>\n
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Inspired by the Italian sky on a summer’s day Adentity recently visited Milan and spotted the new, lighter blue Barilla packaging design that is launched in Italy. The new Barilla blue is inspired by the Italian sky on a summer’s day. FutureBrand that is the agency behind the rebranding work explains the new blue like […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-11169","post","type-post","status-publish","format-standard","hentry","category-inspiration-de"],"acf":[],"_links":{"self":[{"href":"https:\/\/adentity.se\/de\/wp-json\/wp\/v2\/posts\/11169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adentity.se\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adentity.se\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adentity.se\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adentity.se\/de\/wp-json\/wp\/v2\/comments?post=11169"}],"version-history":[{"count":5,"href":"https:\/\/adentity.se\/de\/wp-json\/wp\/v2\/posts\/11169\/revisions"}],"predecessor-version":[{"id":11186,"href":"https:\/\/adentity.se\/de\/wp-json\/wp\/v2\/posts\/11169\/revisions\/11186"}],"wp:attachment":[{"href":"https:\/\/adentity.se\/de\/wp-json\/wp\/v2\/media?parent=11169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adentity.se\/de\/wp-json\/wp\/v2\/categories?post=11169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adentity.se\/de\/wp-json\/wp\/v2\/tags?post=11169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}