Everyone can write copy. Getting it right though, is kind of like rocket science. But fret not, Adentity’s here with some tips that can help you get better at it.<\/p>\n
1. Believe in what you write<\/strong><\/span> 2. Never assume readers don’t read<\/strong><\/span> 3. Talk to your readers, not your clients<\/strong><\/span> 4. Engage. Not indoctrinate.<\/strong><\/span> 5. Refrain from utilising superfluous diction<\/strong><\/span> 6. DON’T SCREAM!<\/strong><\/span> 7. Talk benefits, not features<\/strong><\/span> 8. Don’t use useless trash adjectives<\/strong><\/span> 9. Never write copy just to fill space<\/strong><\/span> 10. End with a call to action<\/strong><\/span> Everyone can write copy. Getting it right though, is kind of like rocket science. But fret not, Adentity’s here with some tips that can help you get better at it. 1. Believe in what you write If you’re not convinced by the product, you can’t convince anyone else. 2. Never assume readers don’t read You […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-7834","post","type-post","status-publish","format-standard","hentry","category-inspiration-de"],"acf":[],"_links":{"self":[{"href":"https:\/\/adentity.se\/de\/wp-json\/wp\/v2\/posts\/7834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adentity.se\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adentity.se\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adentity.se\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adentity.se\/de\/wp-json\/wp\/v2\/comments?post=7834"}],"version-history":[{"count":1,"href":"https:\/\/adentity.se\/de\/wp-json\/wp\/v2\/posts\/7834\/revisions"}],"predecessor-version":[{"id":7835,"href":"https:\/\/adentity.se\/de\/wp-json\/wp\/v2\/posts\/7834\/revisions\/7835"}],"wp:attachment":[{"href":"https:\/\/adentity.se\/de\/wp-json\/wp\/v2\/media?parent=7834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adentity.se\/de\/wp-json\/wp\/v2\/categories?post=7834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adentity.se\/de\/wp-json\/wp\/v2\/tags?post=7834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nIf you’re not convinced by the product, you can’t convince anyone else.<\/p>\n
\nYou just need to write something that they will.<\/p>\n
\nDon’t use jargon. Don’t use marketing buzzwords. Write the way you talk.<\/p>\n
\nTalk with your audience. Not at them.<\/p>\n
\nIndubitably.<\/p>\n
\nExclamation marks rarely add excitement! They just make your readers anxious.<\/p>\n
\n“Work faster” is easier to relate to than “More powerful machine”.<\/p>\n
\nNew innovation. Round circle. Completely full. Cold ice cream. No.<\/p>\n
\nStop when the message is delivered. Inserting sentences just to fill up that ‘blank space’ makes the message less powerful and you’ll often end up with meaningless information that really doesn’t help the reader. It doesn’t even look pretty.<\/del><\/p>\n
\nLet’s start writing better.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"