5 hot motion graphic trends for tomorrow’s marketing

In the world of design and marketing, motion graphics have become an increasingly popular and effective tool for capturing audience attention and communicating messages. As technology continues to advance, so do the possibilities for creating captivating and engaging motion graphics. With the start of a new year, it’s time to take a look at the hottest motion graphic trends of 2023.

From bold color schemes to futuristic animations, we will guide you through the top trends that are sure to make a splash in the world of motion graphics this year. Whether you’re a designer, marketer, or simply someone who enjoys staying up-to-date on the latest trends, this post will provide you with valuable insights and inspiration for creating impactful motion graphics in 2023.

1. Kinetic typography – the art of breaking rules

Kinetic typography is an animation method where the creators use moving text to draw in and hold the viewer’s interest. Marketers have always flocked to the dynamic typography trend, and that tendency will continue in 2023. Twist, stretch, bend, break or even morph the letters – the only rule is to have fun with it!

CrossCall – Core from NŌBL on Vimeo.

2. Mixing it up – using 2D and 3D together to create contrast

We see a lot of realistic 3D animations combined with paper cutout 2D motion graphics. By mixing these elements you easily captivate the viewers. This is also a great way to ease into 3D animation if you are unfamiliar with it. Although the 3D trend is flourishing there is still space for 2D in motion graphics in the future.

3. Defying the laws of 3D gravity

While we’re on the 3D subject, this trend can be effective if you typically use 3D models to create motion graphics. The anti-gravity effect is made up of 3D models that float freely in a 3D environment, creating the effect of an object levitating as if it is in space. We predict to see this trend more in commercial use because of the many possibilities to show of a product in an interesting, new way.

Gnome Serum from Spot Studio on Vimeo.

4. Hyper-realistic 3D

As CGI advances, hyper-realistic 3D is also getting more attention. The astonishing detail makes you question whether the object is real or not. This type of animation is what is used in high-budget video games cinematic and is made with a premium look and feel.

Timberland X Liberty from XK studio on Vimeo.

5. Stop motion in a new take – old technique with modern approach

Traditionally, stop motion is produced by taking continuous photos of real objects in a studio. With today’s 3D animation techniques, you can achieve a similar effect by altering the movement of the 3D items, giving them the appearance of stop motion.

Babylonic from Kasra Design on Vimeo.


Future digital trends – Metaverse, VR, AI & 3D elements

Get your head in the game – literally! Digital techniques are continuously evolving and in the near future, you should keep an extra eye on these 4 trends that we believe will be used more in everyday use. Metaverse, virtual reality, artificial intelligence and 3D are terms we get more familiar with as the digital universe evolves. The next step seems to be the buzzing Metaverse, where you might be able to explore a whole new virtual reality – in the comfort of your own home.

What do you think of the idea of a Metaverse? Adentity is in for the journey and although we are unsure if it will become a reality in the near future, we are excited to follow the updates.

Metaverse – A new internet universe

Imagine having a whole new platform and meeting place where the possibilities to market brands are enormous. Imagine moving in-person meetings and zoom meetings to a 3D virtual reality space with personalized avatars – a digital version of yourself! This is what world-leading companies such as Google and Microsoft keep investing in, a new internet universe – Metaverse.

Credits: Yukun Zhou – Metaverse shopping center

In 2023, VR will advance to a new level. With the launching of VR headsets, the accessibility to the Metaverse will increase. VR headsets will open a new door to Metaverse where marketing will have a new impact on brand and customer experience. To mention a few, UX design, brand experience and the way people experience information will adapt to this virtual universe.

AI – a threat to designers or a useful tool for creation?

Artificial Intelligence is everywhere now, in all kinds of markets. We see it being used in the form of chatbots, copy development and even within blood analyzing purposes. With this fast-growing use of AI, we are starting to see it within graphic design as well. AI can create interpretations of whatever you like using keywords and algorithms and analyze thousands of images to create new ones. Some creators may fear that AI will take over their profession and make designers obsolete in the future. However, we predict that designers never will go out of style and that soul and heart are necessary for the creation process. Instead, look at AI as a tool for concept creation, brainstorming and idea generation.

Credits: Jeff Han – Mid journey Ai collection

The possibilities of what AI can create within image sketches are endless, the only thing standing in the way is your own imagination. Brand collaboration is another example of how AI can be used. In this case, a creator took this tool to the next level, developing sketches for a fictional collaboration between IKEA and Patagonia only by using keywords in an AI image program. By analyzing the keywords in the AI program and adjusting them the result is both realistic and unique. Another creative use of AI is this interpretation of the population density in different countries.

Credits: Eric Groza – Patagonia+IKEATerence Fosstodon – Population Density Maps

3D elements

It goes without saying that the Metaverse and Virtual Reality have a significant impact on 3D design, both when it comes to moving 360° objects like logotypes as well as static elements with complex shading and detail. With its flexibility, 3D helps us create other realities and perspectives and we predict we’ll see a lot of surrealistic worlds mixed with reality-based elements within this field.

Credits: Joe Mei – Virtual clothing, Paulina Kopijkowska