Adentity - Reklambyrå och kommunikationsbyrå i Malmö
Global marketing campaign material for Bona Service kit made by Adentity - keep it running

Keep it running

BONA SERVICE KIT CAMPAIGN – FROM CONCEPT, AND DESIGN TO COMMUNICATION

Keep it running! That is the essence of a major lifecycle initiative for the Bona range of machines. We at Adentity got trusted to create a campaign with a concept for a sustainable and circular business model, summed up in the Bona Service Kit.

The purpose of the Service Kit is to extend the product lifecycle, enabling the craftsman to repair and take care of the machines. Together we defined core messages and a campaign concept, with key visuals and messaging. An appealing website section functioning as a centre hub, was developed with a clear UX-design and structure, making it easy to navigate and find parts and instruction videos.

Here you can read more the different parts of this integrated campaign – from the concept development to execution in different communication channels.

 

Marketing campaign for Bona Servce kit made by Adentity. Website design on the computer - keep it running

THE ESSENCE OF SERVICE – MAKING EVERYDAY WORK LIFE EASY

Bona Service Kit enables the craftsman to conduct a basic, regular service between visits to the service centre. Taking regular care of the machine makes it always ready for the job, all while keeping performance on top.

The Bona Service Kit’s purpose is to meet the environmental aspects and the demand for simple solutions in a craftsman’s everyday work life. With kits put together with the most common spare parts and clear instructions, it is easy to maintain a machine that keeps on running.

Marketing campaign for Bona Servce kit made by Adentity. A storybook and a promo box featuring flexisand

A COMPLETE KIT – GRAPHIC PROFILE WITH PACKAGING AND LOGO DESIGN

Apart from a 360-launch campaign, the new concept got a clear, fresh visual expression – an icon for use in stores, at service centres as well as online.  For the Bona Service kit, we incorporated the way of circular thinking and the extension of the machine’s life in the logo. The eternity symbol stands for the possibility to extend the machine’s life while keeping performance on top!

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