ProDen PlaqueOff®, developed and distributed by Swedencare, is a natural, efficient, and clinically proven oral care product for pets. For this unique product we developed a brand and communication platform with a brand story, a brand concept, and a corporate visual identity with guidelines steering the brand.
To pave the way for a new brand strategy, a standout concept and attention-grabbing communication, the process is key. Our process started with workshops and interviews with the different markets to reach a global understanding for the brand and creating involvement around the new roadmap for the ProDen PlaqueOff®brand. From this, the brand story explaining ProDen PlaqueOff’s uniqueness as well as the unique selling points and reasons to believe, emerged.
With the brand strategy in place, the concept “A loving breath throughout life” was developed to express the brand concept and position it even further. The concept was reinforced by strong key messaging and stunning key visuals positioning the brand on the global pet healthcare market.
To secure and align how we work with the brand and to secure the expression across markets, we developed guidelines for the visual identity on how to communicate and market ProDen PlaqueOff®. This new brand and marketing manual includes logos, colours, typography, tone of voice, digital marketing, social media, fairs etc., all to help and guide the markets on how to execute the new platform.