BRIO communication platform

International marketing in practice
To strengthen a clear brand position internationally, Adentity developed an international platform guiding product launches and subsidiary marketing communication.

The strategy and concept phase included in-depth interviews with consumers and trade partners across three continents. With one global brand concept, central campaigns were carried out in 12 markets across various media channels.

Different concept photos were conceptualised and shot, portraying the connection between generations. These included various depictions of play and close-ups on the hands of an adult holding a child’s.

The concept “Connecting generations” was launched on international trade fairs as part of the communication platform.

Ads and posters
Ads were run throughout leading home decoration magazines and parental magazines.

A concept video was produced and aired on TV, and used on fairs and on the BRIO website.

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