Exploring graphic trends

More than just brand identification! The world of graphic design is an ever-changing landscape. It holds the power to educate, inform and convince through colour transitions, personalized fonts and illustrations. In this article we assembled a list of design trends of 2020 that will influence the year to come.


Minimalism through lines

Line art and minimalistic graphic design was one of 2020’s main trends. The trend could be seen as a result of many large-scale changes in the world over the past year. It has breached many areas of application and is now popular in everything from websites and packaging design to clothing and interior. A beautiful example of the line art trend is the packaging design Èlaboratíum by Stepan Solodkov.

Elaboratium line art packaging design

Playing with letters

Let’s talk about fonts. Why? Content is the “king” of a site or an ad post. Typography is generally not to be messed around with, but with the trend of kinetic typography, stretching, twisting and distorting letters has become a way to create bold combinations and contrasts. We especially want to lift Jasmina Zornić, a graphic designer based in Belgrade, known for her colourful, bold type design and playful branding. Jasmina experiments with typography and takes a lot of inspiration from popular songs.

Colours meet geometrics

2021 will provide a lot of freedom for colour matching. Colour combinations is usually created to dilute visual perception. Combining real-life photos with simple illustrations replacing parts of the photo with colour has become a trend. Temi Coker, widely known for his creative approach in photography and design, explores this technique where black and white tones are paired with bright colours, photographed portraits and surreal illustrations.

Temi Coker graphic trends

What are your predictions for 2021?

From Malmö to Kenya! We are happy to make a difference

For the eleventh year in a row the annual calendar for Phyllis Memorial Children’s Home and Academy is finished and shipped off to their Swedish support organisation Kampi Ya Motos Barn, hopefully creating a rush to the store. The calendar is sold for the benefit of raising money for the Children’s Home in Kenya.

The work with the calendar is part of our CSR work where we design and print the annual calendar as well as all Kampi Ya Moto’s marketing material pro bono. All the revenue from the calendars goes directly to the children’s home. Read more about our work here.

The Phyllis Memorial Children’s home is based in Kenya, in the village of Kampi Ya Moto, which is Swahili for “The village in the Sun”. They care for 58 orphan children, in ages ranging from pre-school up to high school, with different backgrounds. Some have been living on the streets, others with relatives, but all of them have had a very tough start in life. As well as providing a loving home, Phyllis Memorial also provides education for both its own pupils and children from the local villages.

For more information about Kampi ya Motos Barn and how you can support Phyllis Memorial Children’s Home and Academy, visit

We are happy to make a difference – From Malmö to Kenya!