News

Swedencare – Going on a brand journey

Join us on an amazing brand journey together with Swedencare and their hero category product ProDen PlaqueOff®.  From brand strategy and brand concept to execution and roll-out with campaign launch, unique concept photos, and a new visual identity.

The brand journey started off with thorough brand strategy work involving interviews, workshops, and research to pave the way for telling the unique story of Swedencare and ProDen PlaqueOff®. During a couple of beautiful summer days, we created stunning, unique imagery which captured the true essence of Swedencare and ProDen PlaqueOff®. And, with the concept “A loving breath throughout life” the new visual identity of ProDen PlaqueOff® and the Brand platform went live through ads, retail material, animations, and social media.

Come along on an exciting journey together with us and Swedencare as we add new chapters to the story of ProDen PlaqueOff®.

See more and get inspired by our brand work, concept photography and campaign launch here

Dive into the world of Adobe splash screens

If you work with Adobe programs like InDesign, Illustrator, or Photoshop you might have noticed different artwork appearing on your screen before the program opens. These are so-called splash screens and are used to create attention and promote the programs. Every year Adobe commission different artists to create the designs. We think this is a fun way of highlighting the programs. In this article, we explore the different artists and Adobes’ artwork for this year’s splash screens.

Adobe Illustrator – Vibrant colours of joy

Jade Purple Brown‘s artwork is the new splash screen image for Adobe Illustrator. She is a Brooklyn-based artist who has worked with brands like Refinery29 and Sephora. Brown created the splash screen image at the beginning of the pandemic. Spending a lot of time at home, she made the piece highlighting the feeling of waiting, but being hopeful through uncertainty. She uses a lot of vibrant colours to evoke joy, balanced with more neutrals like browns, blacks, and whites. “When you see my work, I want you to feel good. I want you to feel optimistic about your future and the possibilities of life, in general” she says.

Adobe InDesign – Collaborative magic

Birgit Palma and Daniel Triendl are long-time friends that teamed up to create the artwork for this year’s Adobe InDesign splash screen. When being approached by Adobe, they sat down and sketched both together and apart before merging each other’s ideas. “From there, it’s like a ping-pong match. We build of each other’s ideas and go back and forth. We’re in constant contact throughout the project.” says Triendl. According to Palma, the design changes quite a bit from start to finish when collaborating;” I may illustrate something and then send it to him to work on. While he’s working, I’ll prepare the colour scheme and then send it to him to make it better” she says.

Adobe Photoshop – Doors to imaginary worlds

Ted Chin‘s artwork is the new splash screen image for Adobe Photoshop. As an expert photographer and composite artist, Photoshop is core to him. With a family of engineers and his long-time passion for manga, Pixar, and Studio Ghibli, digital art with its blend of creativity and technology is a perfect match. Chin often works with stock images and draws inspiration from artists like Salvador Dalí and René Magritte. “Their artworks send a strong message, and it can mean nothing or anything, but they want you to look at it and think about it,” says Chin. “I’m really drawn to that feeling of opening up a door of an imaginary world. You can interrupt reality any way you want” he says.

If you want to see more creations by the artists, you can check out the Instagram accounts of Jade Purple Brown, Birgit Palma, Daniel Triendl and Ted Chin.