RETHINK – RENEW – UPGRADE
Bona is an exciting world leader in solutions for wooden floor renovation, maintenance, and care. With a revolutionary take on resilient flooring, Bona now enables a unique method for renovating and redesigning worn resilient surfaces. Fast & convenient – floor owners can now give premises new life while saving time, resources and environment.
UNIQUE CONCEPT
To capture the essence of Bona Resilient Solution, Adentity was asked to come up with an expressive concept to match the potential of resilient floors. With sustainability in focus, we created a campaign stating “Rethink Resilient Floor Replacement”, highlighting the benefits of renovation rather than replacement.
ADDRESSING THE DECISION-MAKERS
Addressing various target groups like sports- and facility managers, floor owners and contractors, several unique campaigns were developed. With focus on their needs and requirements different benefits were put forward, from hygiene and design to sustainability savings like 90% reduced carbon footprint.
Credit: Bona, UK fair for resilient floors
GLOBAL REACH, GLOBAL FAIRS
Within weeks, several subsidiaries across US and Europe launched with full force in fairs, social media, and trade press.
