Rosti – Breaking new grounds
ENTERING THE E-MOBILITY INDUSTRY
How do you drive an innovation process and use the global mega trends to your advantage? Our client Rosti, a plastic injection moulding company, broke new grounds when entering the smart homes and e-mobility businesses with their lightweight and easy produced electrical carriers and packaging. Launched at a fair in Stuttgart, the heart of the automotive industry area with flag ships such as Mercedes, Porsche, BMW, Adentity developed a concept for Rosti to step into the future with.
With the conceptual theme “We carry the future of electric power” we developed a concept driven integrated campaign consisting of a complete fair set up and production. With an open and visually welcoming fair layout and key elements such as a corporate video, pedagogic infographics, digital promotions and brochures we created buzz in a new arena for our client.