Kaleidoscope of visual trends
Welcome to another colourful year! As we approach the blossoming spring, let’s take a peek at the vibrant trends shaping today’s graphical world. From pixel-perfect creations to scrapbooking nostalgia and a kaleidoscope of colours.
SCRAPBOOKING SENSATION
Remember creating colourful and textured spreads full of handwritten notes and magazine cutouts? Well, those days of scrapbooking are back! Scrapbooking is taking us back to the golden days of the early 2000s when we listened to the latest hits on our MP3s and wore velour tracksuits as a fashion statement. Brands are drawing inspiration from the mosaic nature of scrapbooking to create eye-catching marketing material. Kiehls, a skincare brand, took that inspiration when they redesigned their packaging.
Credits: Spotify, Kiehls, Fifa Women’s cup
PIXEL PERFECTION
Who would have guessed that the tiny squares could steal the spotlight again? Pixel design is making a comeback, but now in a more expanded and chunkier version. Pixel design uses only coloured pixels as building blocks to collectively form images. The pixels have not only taken the front row in graphic design but fashion houses like Louis Vuitton are also using them to create statement pieces that decorate the runway, blending retro vibes with modern flair.
Credits: John Dias & Louis vuitton
COLOUR CARNIVAL
It would not be the year 2024 without talking about colours. Kermit Green, Barbie Pink, and Pantone’s colour of the year 2024, Peach Fuzz, is painting the town and uplifting our everyday lives. Whether it is web design, interior or clothing, colours are taking their rightful place.
Credits: Adoore, Studio Klin, Hay design, Norrgavel