Outside of the digital jungle
With all the advertising platforms available within digital technology, it’s ironic that outdoor advertising is bigger than ever. Outside of the digital jungle, well executed, real world marketing exercises not only create a lasting impression for those who experience it first hand, the spreading of images and experiences virally allows the message to be communicated globally. Here are some of our favourite examples:
To celebrate the opening of the new IKEA store in Paris, the Swedish furniture retailer built a 9×10 metre vertical roomset that customers could climb.
SBAB Bank, Sweden
The bank raised “interest on a savings account” (sparränta) by celebrating every new customer account opened with a fanfair. Pity the poor neighbours.
Coca Cola, Germany
As a play on the tagline “It’s the little things that make us happy” the soft drinks giant placed miniature kiosks selling mini cans of Coca Cola throughout five major German cities.