Make surfaces come to life
Following the success of our design for the combined packaging and POS displays for the Sony XperiaTM range of smartphones worldwide, Adentity has created marketing material for the integrated retail campaign for the worldwide launch of the Sony Xperia Touch. Xperia Touch is a state-of-the-art portable projector that transforms surfaces into an interactive touch screen. Unlike conventional projectors, Xperia Touch responds to touch and can be used for games, messages and much more.
The campaign “Make surfaces come to life” highlights the innovation, functions and unique benefits of Sony’s latest piece of cutting-edge technology.