EFFICIENT, SMART, AND SUSTAINABLE – EXPLORING THE KEY BENEFITS
Keeping sustainability and cleantech in focus whilst demonstrating how Alfa Laval’s innovative equipment is used in urban developments, we started by thoroughly researching the project to gain an understanding of the technical solutions. We also explored different aspects of the project including, which stakeholders were involved, project timelines, and the benefits of the products to Alfa Laval’s clients. Interviews with engineers were carried out, technical data gathered, and graphical elements consolidated.
Adentity combined all the information gathered into a compelling story complemented with images and infographics. The result was a story highlighting the key aspects and messages, including quotes from Alfa Laval and their project partners along with technical facts and information about their supplied solution.
USING FILM TO BRING THE CASE STORY ALIVE
Short films are visually appealing and a convincing way to communicate a sincere message. For the case film, Adentity created a 45-second clip, articulating the sustainability aspects of Alfa Laval’s products used in the Milan building project. From initial storyboarding to incorporation of an inspirational mix of moving graphics and images, the film highlights key messages, whilst strengthening Alfa Laval’s brand as a cleantech company.