Rosti – A journey of innovation
BRINGING THE JOURNEY OF INNOVATION TO LIFE
When our client Rosti was to celebrate 75-years we were asked to develop the conceptual framework for the jubilee. We created the concept “journey of innovation” and through a trip down memory lane we captured the highlights of the Rosti innovation story. From the famous Margrethe Bowl in melamine, developed together with Sigvard Bernadotte’s design studio, to pioneering in producing the first mobile phones for Motorola and Ericsson. We created a story that will live on when the journey continues.
With extensive research, several interviews and engaging infographic, logo, icons, images and storytelling – we developed a content journey in several languages that was launched simultaneously with great success on all Rosti sites.