Creating unique involvement across channels
BAKING WITH TOFFIFEE
To create attention for Storck’s product Toffifee, we explored new areas of use by going into baking. For an Easter campaign, we set up a strategy combining digital and in-store marketing with mechanics, design, messaging, uniquely made recipes and concept images. The campaign was built upon the idea of baking with Toffifee together with the family. It went live simultaneously across platforms on different channels both, digitally and in-store.