Brand design

A tasteful brand profile
When Swedish designer and innovator Jens Sandringer came up with the idea of Rivsalt – exotic rock salts that are grated directly over food – Adentity was appointed to help with its brand profile and visual identity.

Together, we developed the brand’s visual profile, including logotype, business cards, packaging design, and product photography. Rivsalt was launched at Formex 2012, the largest exhibition for Nordic interior design, and is now on sale around the world, from DesignTorget in Sweden to MoMA in New York.