Soy around the clock

INTEGRATED PACKAGING PROMOTIONAL CAMPAIGN
To promote the packaging alternatives Tetra Classic Aseptic, Tetra Fino Aseptic and Tetra Wedge Aseptic for nutritious soy drinks around the world, Adentity developed the campaign “Soy around the clock”.

The conceptual idea was to create an inspiring consumer story around the different soy drinking occasions around the clock and around the world. Both inspiring and educational, the campaign was built on Tetra Pak’s exclusive international market knowledge.

MOCK-UP DESIGNS TO PROMOTE SOY
Packaging designs that depict the different times during the day for drinking soy products. “Rise and Shine” in the morning, and take a “Green Break” in the afternoon!

MATERIALS
Using storytelling, the materials bring out the benefits of the different soy products and the convenient packaging.

INTERACTIVE: E-LEARNING FOR EMPLOYEES
An online course that explained the benefits of drinking soy products in a fun and appetising way.

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