Soy around the clock
INTEGRATED PACKAGING PROMOTIONAL CAMPAIGN
To promote the packaging alternatives Tetra Classic Aseptic, Tetra Fino Aseptic and Tetra Wedge Aseptic for nutritious soy drinks around the world, Adentity developed the campaign “Soy around the clock”.
The conceptual idea was to create an inspiring consumer story around the different soy drinking occasions around the clock and around the world. Both inspiring and educational, the campaign was built on Tetra Pak’s exclusive international market knowledge.