Xperia™ X

Highlighting the X factor of Sony’s new Xperia™ X series
Following the success of innovative in-store POS display concepts for our client Sony, a leader in mobile communications, Adentity has created a POS display concept for Sony’s new Xperia™ X series of smartphones.

The new POS display packaging follows the unified design language of previous series. However, its streamlined “X” construction adds a 3-D element to the original design, as well as presenting the Xperia™ X at an angle, thus raising its profile to meet the shoppers’ line of sight.

The Sony Xperia™ X was created with comfort in mind and designed to impress from any angle. This is reflected in the side profile of the display and the simplicity of its construction.

The palette of accent colours references the unique wallpaper designs created exclusively for the Xperia™ X series, and the high quality of the materials used reflect the quality of Sony’s latest product.