A happy Riesen campaign

TEAMING UP WITH HAPPY SOCKS FOR FATHER’S DAY

Dads deserve the best on their day! For this campaign, Storck teamed up with Happy Socks to promote rich, dark, chocolate caramel Riesen – the perfect combo to create happiness and joy on Dad’s special day.

Adentity developed a happy in-store campaign with flyers, stickers and wobblers, topped with competition mechanics to create attention and interaction with the customers. The concept lifted the happy moments – a nod to both brands. A lot of people participated, and sales were boosted!