Adentity - Reklambyrå och kommunikationsbyrå i Malmö

Building strong market positions

We believe in strengthening companies by building consistent value-based communication in line with corporate ambitions. Our ambition is to be an agency with a broader perspective. We create business impact through attractive and relevant communication. This is achieved by having a close working relationship with our clients through utmost dedication and focus on quality.

Strategy

  • Brand workshops
  • Consumer segmentation
  • Brand positioning

Concept

  • Creative workshops
  • Concept development
  • Concept test and evaluation

Communication

  • Campaign planning
  • Integrated campaigns
  • Tracking

An agency with a broader perspective

INNOVATION
We help clients drive their innovation process through new product launches, initiatives and knowledge.

HOLISM
We align branding with business strategy. The basis for a strong brand is a consistent concept across all communication.

RESULTS
We are committed to creating great results: from increased awareness to bottom-line impact.

CREATIVITY
Successful creativity demands constant exploring of new methods and ideas.

SPEED
Implementation begins right from the start. We balance global and local needs for efficient campaigns.

PARTNERSHIP
We believe in being open for building partnerships and networks. We strive for long-term relationships with clients and partners.

Brands

Partners

LINA NICANDER

Lina Nicander has extensive international experience in marketing communications across America & Europe.

As a former Management Consultant at American global consultancy, A.T. Kearney, her list of client experience contains several international brands from different industries.

As an Account Director at a Swedish Web Communication Agency, she has worked with strategic communication solutions & concept development for companies like Tetra Pak, Lundbeck A/S, Akzo Nobel and Sony Ericsson. Lina has a M.Sc. in Business Administration from Lund University. Part of her studies was made in Berlin, Paris and in the U.S.

RICHARD NICANDER

Richard Nicander has held different positions within the fields of marketing & advertising across Europe, Middle East & Africa.

Working with global responsibility for brands like Ericsson, Sony Ericsson as well as campaigns for FMCG brands like Fazer chocolate, Kinder & BRIO toys, Richard has gained a wide experience within both B2B and B2C marketing.

Richard is a graduate in Marketing from Lund University but has also studied languages in St. Petersburg and Vienna. He has also held different courses in Strategic Brand Management & Marketing at IHM institute.

Network

Through our established network we have close access to a wide range of resources, from film production and language translation to advanced interactive programming.

For international research, Adentity is a member of AQR, Association for Qualitative Research.

We support

PRO BONO – KAMPI YA MOTOS CHILDREN
We support Kampi ya Moto Children with communication material, helping them to raise money for the Kenyan Children’s Home for Orphans. Our work for Kampi ya Motos Children is ‘pro bono’, which means that we are working for free to support their voluntary work. We are also part of their corporate sponsorship programme.

Read more about Kampi ya Motos Children

FAIR PLAY TK
Adentity sponsors Fair Play Tennis Club in Malmö. Fair Play TK is one of Sweden’s largest tennis clubs with over 2000 members from children, to elite level players. Tennis is a fun sport that can be practised all over the world across generations.

Read more about Fair Play

Press

Say Hello to our creative POS solutions

With over 90 phone launches in more than 200 000 stores across the world, Adentity’s creative POS designs for Sony XperiaTM have been catching the attention of not just consumers, but also the design world.

Our eye-catching POS solutions are now helping to put thousands of Sony XperiaTM phones in the spotlight across the world, in over 200 000 stores.