Bona has an exciting niche as the world leader of wooden floor installation, maintenance and care. Transforming the company name from Bona Kemi to Bona in 2007, Adentity developed an integrated communication and brand platform. The tagline “Passion for wood floors” was released alongside Bona’s
new visual identity.

Adentity has been a partner for marketing and corporate communications ever since, developing new marketing concepts, global integrated campaigns as well as an environmental platform for Bona’s environmental work: “On Track for Sustainability”.