A world of renovation possibilities

CELEBRATING BONA PRIMERS AND LACQUERS – A WEALTH OF STYLES AND LOOKS
Bona is an exciting world leader in wooden floor renovation, maintenance, and care solutions. To convey the benefits of the superior range of Primers & Lacquers, Adentity developed a conceptual framework inviting contractors and floor owners to Bona’s world of renovation possibilities.

With a wealth of material developed, subsidiaries across Europe and the Americas are now adapting and communicating “A World of Renovation Possibilities” through print, social media, and the web.

UNIQUE CAMPAIGN CONCEPT
We developed an integrated, concept-driven campaign, with concept photos inviting you to explore the world of possibilities presented through marketing material such as brochures, desk signs and ads, as well as distributor and in-store material.

ONLINE ELEMENTS
To interact and reach our different target groups, a detailed online media package was developed with material for social media, including numerous short films promoting the concept and products. In addition, we also produced a variety of web banners.