Bona primers and lacquers marketing material made by Adentity. Craftsman and primers sampled on the floor

Bona primers and lacquers photoshoot with craftsman and consumers looking at primer samples

A world of renovation possibilities

CELEBRATING BONA PRIMERS AND LACQUERS – A WEALTH OF STYLES AND LOOKS

Bona is an exciting world leader in wooden floor renovation, maintenance, and care solutions. To convey the benefits of the superior range of Primers & Lacquers, Adentity developed a conceptual framework inviting contractors and floor owners to Bona’s world of renovation possibilities.

With a wealth of material developed, subsidiaries across Europe and the Americas are now adapting and communicating “A World of Renovation Possibilities” through print, social media, and the web.

Bona primers and lacquers broshure ads and rollup made by Adentity

UNIQUE CAMPAIGN CONCEPT

We developed an integrated, concept-driven campaign, with concept photos inviting you to explore the world of possibilities presented through marketing material such as brochures, desk signs and ads, as well as distributor and in-store material.

Bona primers and lacquers SoMe posts on a smartphone

ONLINE ELEMENTS

To interact and reach our different target groups, a detailed online media package was developed with material for social media, including numerous short films promoting the concept and products. In addition, we also produced a variety of web banners.

Web banner for Bona primers and lacquers global marketing campaign made by Adentity

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