Concept image for Bona Traffic HD raw made by Adentity for their global marketing communication

Bona Traffic HD raw concept image of a deer in the forrest by Adentity for their global marketing campaign

Bona Traffic HD raw concept image of raw wood made by Adentity for their globla marketing campaign

Bona Traffic HD raw concept image of a wood floor by Adentity for their global marketing campaign

Raw experience, true protection

BONA TRAFFIC HD RAW CAMPAIGN
Following today’s flooring and interior trends of bringing nature indoors, ultra matt sheen floor surfaces are just right. In line with this, Adentity developed an integrated, concept-driven campaign for the product launch of Bona Traffic HD Raw. Developing striking key messaging and attractive key visuals, we created a concept expressing the best of two worlds – natural raw wood, smoothly protected by a unique topcoat. The campaign targets professional contractors with a global reach and consists of a variety of elements for different media channels.

Elements for Bona Traffic HD Raw made by Adentity. Ads, storybook and concept images

UNIQUE CAMPAIGN CONCEPT IMAGES
The concept images vividly express the natural true wood structure, haptic properties and matt impression of a floor treated with Bona Traffic HD Raw. They connect with the trend of bringing nature into our homes and emphasize the natural feeling of wood floors looking close to fresh cut timber.

Elements for Bona Traffic HD Raw made by Adentity. SoMe posts, storybook and concept images

CAMPAIGN ELEMENTS
The integrated campaign included a wide range of global marketing materials such as folders, sales sheets, PR, and ads. In addition, a social media package was created targeting both professionals as well as consumers. Product samples in the form of a wood feather were also developed to create attention and visualize the fantastic features of the product.

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