Raw experience, true protection
BONA TRAFFIC HD RAW CAMPAIGN
Following today’s flooring and interior trends of bringing nature indoors, ultra matt sheen floor surfaces are just right. In line with this, Adentity developed an integrated, concept-driven campaign for the product launch of Bona Traffic HD Raw. Developing striking key messaging and attractive key visuals, we created a concept expressing the best of two worlds – natural raw wood, smoothly protected by a unique topcoat. The campaign targets professional contractors with a global reach and consists of a variety of elements for different media channels.