Close Up

Annual corporate reporting

Adentity took a new grip on Bona’s 2012 annual report Close Up with a more brand-oriented approach. The challenge was to revitalise the report and to increase readership. The aim was to create an integrated report that is both appetising and easy to digest while summarising the business year 2011 and the strategic outlook ahead.

It successfully conveys Bona’s sustainability profile, with focus on corporate social responsibility, an important cornerstone in their work towards sustainable innovations. Close Up clearly communicates Bona’s business direction and interesting achievements from the past year – while being both easy to read and appealing.