Adentity promotes the extreme qualities of Sony Xperia XZ3

Following the success of our design for the combined packaging and POS displays for the Sony Xperia range of smartphones worldwide, Adentity supported the integrated campaign for the global launch of the Sony Xperia XZ3 with a number of elements, including POS displays and retail material for in-store promotion.

To communicate the cutting-edge qualities of the Xperia XZ3 and as part of a drive to create recognition and consistent marketing throughout stores worldwide, we created leaflets, display artwork, product visuals and icon development promoting the new model.