aXichem – corporate brand concept
LAUNCHING BREAKTHROUGH INNOVATION
When it was time to launch to market for our client aXichem, Adentity developed a conceptual and benefit-driven sales and marketing package to support the commercialization of its latest product phenylcapsaicin.
Phenylcapsaicin is a natural analogue of capsaicin, but with higher purity, no genotoxicity, higher in concentration, controlled pungency and is suitable for industrial production. This makes it easier to handle and with standard production, resulting in a consistent product at a lower price, delivering benefits such as increased health and sustainability through techno-scientific innovation.