aXichem – corporate brand concept

COMMERCIAL LAUNCH
Adentity supported the commercial launch phase towards the industry segments with customized material for agents, with a global reach.  The material was also developed to support sell-in towards new partnerships with customers and to share knowledge in its different application areas – animal feed and nutraceuticals.

POTENTIAL, APPEAL AND CHANNELS
The challenge was to take aXichem’s innovation to the next level within the focus areas of animal feed and nutraceuticals. Adentity focused on creating relevance for the target groups by showing the potential with aXichem’s value offer. Also, by creating involvement and engagement in the future of aXichem, to show the benefits of the product and get the customers on board. Together with a clear channel strategy to reach out to the target groups, we developed segment concepts to communicate the brand benefits.

STRATEGY, MESSAGING AND MARKETING MATERIAL
We began by analyzing the industry, trends and drivers, then highlighted the core benefits of aXichem’s innovation through a clear corporate brand concept. We created a concept communicating these benefits with key visuals, messages, copy and illustrations. The concept was executed through marketing material for different channels such as film, web, brochures, and sales sheets for the global market.